Hartwell & Rowe
Enquiry form completions up 64% in the first quarter, and the partners now publish their own articles.
Read the case studyRefresh is a small studio for owner-run businesses. We design and build your site in Webflow so your team can change it without a developer, then run the search, ads and analytics that bring people to it. One team, one invoice, one number to call.
Builds from $6,500. Scoping call is free, and you keep the plan either way.
Not a range, and not an estimate that grows. If we scope it wrong, we absorb it.
The project, the CMS and the hosting stay in your name. Remove us any time you like.
Anything that changes more than twice is a labelled CMS field, not a support ticket.
You get the people who did the work, not an account manager relaying messages.
Most agencies build the site or run the marketing. Doing both means a landing page for a new ad group takes a day instead of a change request and a fortnight.
Pages drawn around the words you actually have, not around a stock template.
Clean class naming, real breakpoints, and no plugin pile-up.
The technical groundwork that decides whether anything else you do works.
Strategy, SEO, paid ads guidance and analytics, run by the people who built the site.
Every project follows the same path. You get a written update each Friday, whether or not the news is good, so nobody has to chase for a status.
We talk about what the business does, who you want calling you, and what the current site fails to do. You leave the call with a fixed price and a page count, not a range.
Wireframes first, then full layouts at three widths. You review in Figma and leave comments directly on the work. Two rounds of revisions are already in the price.
The site is built on a documented class system, connected to the CMS, and tested at five screen widths. You get a staging link on day one of the build and watch it fill in.
We move DNS, map every old URL to a new one, and stay on the tools for two weeks afterward. Then we either hand you the keys or start on the marketing.
We asked each of these owners to be specific rather than generous, and to include anything that irritated them along the way.
They pushed back on half of what we asked for, and they were right every time. We went in wanting nineteen practice area pages and came out with four that actually bring work in. Nobody had ever told us to publish less.
The first storm after launch we took more quote requests overnight than we normally get in a week. What sold me though was the monthly call — they tell me when to stop spending, not just when to spend more.
I have worked with three agencies and Refresh is the first that answered on a Friday afternoon. The site is good. Being able to reach the person who built it is what made us stay.
Every project below is a business roughly the size of yours. Each case study says what was wrong, what we did about it, and what the numbers did next.
Enquiry form completions up 64% in the first quarter, and the partners now publish their own articles.
Read the case studyQuote requests roughly doubled over two storm seasons, with cost per lead down 41% on paid.
Read the case studyOnline bookings overtook phone bookings in eight weeks and front-desk call volume fell by a third.
Read the case studyA five-week build, with every page version-controlled for compliance review.
Read the case studyShowroom appointments now book straight from the range pages, with the brochure request retired.
Read the case studyLoad time down from 6.1s to 1.2s on mobile, and new-patient calls up 38%.
Read the case studyWebflow is a good tool badly used by plenty of agencies. What follows is how we use it, and the part you should hold us to.
We build inside your Webflow workspace and your hosting plan. If you ever want to leave, you remove our access and nothing breaks. We have no ability to switch your site off, which is exactly how it should be.
A new service page, a price change, holiday opening hours: those are CMS fields with plain-language labels, not a support ticket and a two-week wait. Most clients publish something themselves within a week of launch.
No page builder stacked on a theme stacked on twenty plugins. A Webflow site ships the markup and CSS it actually uses, which is why our rebuilds routinely take a six-second load time under a second and a half.
The person who drew the layout and the person who built it sit in the same project. Nothing gets lost in a handover, and nothing gets quietly simplified because it looked hard to build.
There is no database to be injected, no plugin to go unpatched, and no update you forgot to run. Webflow handles the platform, SSL and the CDN. That removes an entire category of small-business website disaster.
When an ad group needs its own landing page, we build it that week inside the same project. No change request, no unfamiliar codebase, no waiting for a developer who has never seen your site before.
If your question is not here, ask it on the scoping call. We would rather answer it before you commit than after.
Our Launch package starts at $6,500 for a six-page marketing site, and Build starts at $14,500 for a CMS-driven site with your content migrated in. Partner spreads a Build across twelve months at $4,200 a month with the marketing included. You get a fixed number on the scoping call, not a range that moves later.
Three to four weeks for a Launch site, six to nine weeks for a Build. A replatform from a large WordPress site is usually eight to twelve. The single biggest thing that moves the date is content: if your copy and photographs are ready, we hit the early end of the range.
You do, and yours. We build inside your Webflow workspace so the project belongs to you from day one. Site hosting runs roughly $23 to $49 a month depending on the plan, billed by Webflow directly. We are not a reseller and we do not mark it up, which also means we cannot hold your site hostage.
Yes, and it is designed around that. Anything you change more than twice goes into the CMS with plain-language field labels. You get a recorded walkthrough per collection and a live training session. Most clients publish their first page themselves within a week of launch.
That is a large share of what we do. We crawl the existing site first, keep the URLs that already rank, and hand-map every other page to a 301 redirect before the switch. Posts, products and team pages migrate into CMS collections rather than being retyped. Expect a short dip in organic traffic for a week or two, then recovery.
No. Plenty of clients take Launch or Build, get the keys, and run everything themselves. The marketing exists because clients kept asking us to point the traffic at the site we had just built, not because a build requires it. You can also add it six months later once you have seen how the site performs on its own.
A 45 minute scoping call, no charge and no slide deck. You leave it with a fixed price, a page count and a date, whether or not you go ahead with us.
We reply to every enquiry within one business day.